Friday, 6 December 2013

Adwatch of the Year

December brings out the reminiscent and celebratory nature in most all of us. It's a time to look back on the achievements of the year, the trials and tribulations we've overcome and look forward to what the new year will bring.

For us at St Luke's it's been a particularly successful year, and this has been topped off by Marketing Magazine's "Adwatch of the Year" feature, which runs down the 20 most effective adverts of the year in terms of memory recall. Adwatch of the Year 2013 celebrates our Shop Direct clients Littlewoods and as the year's biggest success story. Throughout the year, adverts for both have featured prominently in the weekly brand recall listings during their time on air, but for both to make the top 10 of the year is a fantastic achievement for them and for us!

It's even more remarkable when the budgets for both brands were considerably lower than any other ad in the top 20, making us the best value advertisers of the year!

It's been a fantastic team effort, and has seen both brands making the best creative and effective work they have ever done - from Littlewoods launching their first Kids ad for Ladybird, to Very and their new uber-stylish Definitions brand it's great to see recognition from the ad industry as well as those crucial sales figures increasing.

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