Data taken from during the Christmas period placed our Littlewoods advert 6th for most recalled ad (54%), but it also placed 8th in the ranking of most liked TV commercials (18%).
To put this achievement in to perspective, only four other brands made it on to both lists - John Lewis, Morrisons, Marks & Spencer and Asda.
At St Luke’s HQ we're delighted with the results and recognition from the industry as it brilliantly reflects the hard work that has gone into the campaign from both the team here and Shop Direct.
The Littlewoods Christmas advert, which saw Myleene Klass helping out at Santa’s grotto, alongside fellow brand ambassador Mark Wright, depicted the essence of Christmas, with fun, music, presents and of course, Santa. Combined with the strategic combination of 30" and 10" executions, the 'always-on' approach to media has continued the 'front of mind' awareness we achieved throughout 2013, but for the first time we're landing work in the recall and most liked lists.
At St Luke’s HQ we're delighted with the results and recognition from the industry as it brilliantly reflects the hard work that has gone into the campaign from both the team here and Shop Direct.
Here's to Spring/Summer bringing more success!
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