Banish the grey and Bring the Colour with Very.co.uk

As we slowly, and optimistically move towards a bright and colourful Spring and Summer, everyone at St Luke’s is delighted to announce the recent launch of our brand new Spring/Summer campaign, ‘Bring The Colour’ for our client Very.co.uk.

The campaign which features brand ambassador Fearne Cotton is initially set in an entirely grey scene, depicting the cold, dreary winter season. That is until Fearne Cotton steps out of a grey taxi wearing a vibrant pink dress from the new Colour Pop spring range. Steadily, the colour is transcended across other girls wearing the new trend and looking incredible in their bright colourful outfits against others, who are still stuck in their grey, winter clothes. By the end of the advert we see the trend has created a snowball effect and everyone is now wearing the new collection, where the advert ends with the line ‘Bring the Colour’.

 

 (Click image for 'Bring the Colour' Advert)

The ‘Bring the Colour’ TV campaign for Very.co.uk will be supported by a full range of communication channels, including print, digital, social media and outdoor.

Jon Owen, Retail Director for Very said, “Very.co.uk is on a roll. We are purposefully stepping up our fashion credentials with ever better on-trend collections and super cool advertising.”

Everyone at St Luke’s is incredibly proud of the campaign for Very.co.uk. If you wish to see some exclusive behind the scene footage from the shoot, then please follow the link here.

Welcoming isme to the St Luke's fold

We're delighted to announce that we've been appointed by existing client Shop Direct to handle the advertising account for their isme brand, following a recent competitive pitch.

There's no time to waste, as we're working on an exciting advertising campaign for Spring/Summer 2014.

isme is primarily targeted at 50+ women and will see us partnering with their brand ambassador Carol Vorderman in this campaign.

Jon Owen, Retail Brand Director at Shop Direct, said: “St Luke’s impressed us with their audience insight and with creative work that both builds the brand and works hard commercially.” Our CEO Neil added, “Being awarded isme is a testament to the outstanding results we have seen from our Very and Littlewoods campaigns and plays to our strength of managing brand portfolios. We can’t wait to set a new agenda for this exciting young brand.”

It's been fabulous news for our work for Shop Direct recently, and here's to continuing with new work on another great brand.

Welcome to the family, isme!