There's no time to waste, as we're working on an exciting advertising campaign for Spring/Summer 2014.
isme is primarily targeted at 50+ women and will see us partnering with their brand ambassador Carol Vorderman in this campaign.
Jon Owen, Retail Brand Director at Shop Direct, said: “St Luke’s impressed us with their audience insight and with creative work that both builds the brand and works hard commercially.” Our CEO Neil added, “Being awarded isme is a testament to the outstanding results we have seen from our Very and Littlewoods campaigns and plays to our strength of managing brand portfolios. We can’t wait to set a new agenda for this exciting young brand.”
It's been fabulous news for our work for Shop Direct recently, and here's to continuing with new work on another great brand.
Welcome to the family, isme!