As we slowly, and optimistically move towards a bright and colourful Spring and Summer, everyone at St Luke’s is delighted to announce the recent launch of our brand new Spring/Summer campaign, ‘Bring The Colour’ for our client Very.co.uk.
The campaign which features brand ambassador Fearne Cotton is initially set in an entirely grey scene, depicting the cold, dreary winter season. That is until Fearne Cotton steps out of a grey taxi wearing a vibrant pink dress from the new Colour Pop spring range. Steadily, the colour is transcended across other girls wearing the new trend and looking incredible in their bright colourful outfits against others, who are still stuck in their grey, winter clothes. By the end of the advert we see the trend has created a snowball effect and everyone is now wearing the new collection, where the advert ends with the line ‘Bring the Colour’.
(Click image for 'Bring the Colour' Advert)
The ‘Bring the Colour’ TV campaign for Very.co.uk will be supported by a full range of communication channels, including print, digital, social media and outdoor.
Jon Owen, Retail Director for Very said, “Very.co.uk is on a roll. We are purposefully stepping up our fashion credentials with ever better on-trend collections and super cool advertising.”
Everyone at St Luke’s is incredibly proud of the campaign for Very.co.uk. If you wish to see some exclusive behind the scene footage from the shoot, then please follow the link here.