Could you take on five of Brazil’s best female footballers in a five-a-side match? That is the challenge that will be facing an every-day group of friends from the UK, and that group could include you!
St Luke’s has been working with our client, Strongbow to build upon the ‘EARN IT.’ campaign, which we’ve helped develop over the last couple of years. The campaign, which is split up across several phases, will include a recruitment campaign, a selection and training day and of course, a trip to Rio to play five of Brazil’s best female footballers.
(Click image for 'EARN IT.' Rio challenge)
The first stage of the Rio Challenge is the ‘recruitment phase’, where we’re using social media, a TV ad, and a partnership with PowerLeague five-a-side centres to find 20 teams of friends who will be picked to come to the trial day. From the trial day, one team of five friends will be selected to go to Rio to challenge the girls. However, this won’t be any ‘selection day’, as the teams will have the guidance of a celebrity management team made up of football experts. This management team will also be flying out to Rio to help the team take on the girls.
Do you think you have what it takes to take on the girls in Brazil? Then what are you waiting for? Apply now via social media or through the Strongbow ‘EARN IT.’ website.
Everyone at St Luke’s is really proud of the great work being produced with Strongbow, and obviously, very excited for the upcoming campaign, which should bring in the Brazilian summer in style.