Could you take on five of Brazil’s best
female footballers in a five-a-side match? That is the challenge that will be
facing an every-day group of friends from the UK, and that group could include
you!
St Luke’s has been working with our client,
Strongbow to build upon the ‘EARN IT.’ campaign, which we’ve helped develop
over the last couple of years. The campaign, which is split up across several
phases, will include a recruitment campaign, a selection and training day and
of course, a trip to Rio to play five of Brazil’s best female footballers.
(Click image for 'EARN IT.' Rio challenge)
The first stage of the Rio Challenge is the
‘recruitment phase’, where we’re using social media, a TV ad, and a partnership
with PowerLeague five-a-side centres to find 20 teams of friends who will be
picked to come to the trial day. From the trial day, one team of five friends will
be selected to go to Rio to challenge the girls. However, this won’t be any ‘selection
day’, as the teams will have the guidance of a celebrity management team made
up of football experts. This management team will also be flying out to Rio to
help the team take on the girls.
Do you think you have what it takes to take
on the girls in Brazil? Then what are you waiting for? Apply now via social media
or through the Strongbow ‘EARN IT.’ website.
Everyone at St Luke’s is really proud of the
great work being produced with Strongbow, and obviously, very excited for the upcoming
campaign, which should bring in the Brazilian summer in style.
No comments:
Post a Comment