ST LUKE'S LAUNCHES LITTLEWOODS SPRING SUMMER 2014 CAMPAIGN

Aside from the Easter bank holiday almost being upon us, there is something else to look forward to; the launch of our new SS14 ad for our client, Littlewoods, which features Littlewoods brand ambassador, Myleene Klass. With a colourful World Cup just around the corner and hopefully a warm summer, the campaign encourages families to get themselves, their homes and gardens ready now for a memorable summer, whether they are holidaying abroad or embracing the British summer at home.

(Littlewoods Outdoor 20 Second ad)

The responsive campaign consists of four 20 second spots and a full suite of 10 second adverts that highlight the broad range of Summer must haves available at the online department store. Everyone at St Luke’s is also excited to see the campaign have the flexibility to respond to external factors such as weather changes and here’s hoping, any sporting successes.

 (Littlewoods Indoor 20 second ad)

The campaign will be supported by National press and social media as well as Direct response TV. The ad breaks on Thursday 17th April and will appear in ‘Britain’s Got Talent’ ad break. It will run on national TV until 18 June.

St Luke’s Heineken and Strongbow work features in Timeout

It’s been a busy period at St Luke’s, however; in the last week we have outdone ourselves, with the launch of campaigns for Strongbow, Heineken and Very.co.uk.  For Strongbow, the launch of the new summer flavour, Citrus Edge has been slithering over OOH locations across the UK, whilst our Heineken Alive campaign has been featuring at various OOH and DOOH spots across the UK, including the London Underground. The campaign will also feature in various publications and magazines over the coming weeks such as The Financial Times and The London Evening Standard but to name a couple.

To kick off the launch of the campaigns across the various media, we wanted to share last week’s edition of TimeOut. With a monthly readership of over one million people, we were delighted to see both our Strongbow Citrus Edge work and the Heineken Alive campaign feature in the same edition.

(Heineken Alive Campaign)

 

(Strongbow Citrus Edge)

As if this wasn't enough, both our Strongbow Citrus Edge and Heineken Alive digital campaigns have also been spotted by commuters on the London Underground:

It was a great way to start off the campaigns and just the beginning of all our work featuring across various media throughout the UK.

If you have seen any of the Strongbow Citrus Edge, Heineken or Very.co.uk work, let us know what you think @StLukescomms.

Heineken tactical outdoor campaign for London Marathon

Following St Luke’s recent appointment on the Heineken premium beer brand, we immediately started work on creating a tactical outdoor campaign for Sunday’s London Marathon, in addition to the nationwide press campaign for Heineken UK.  

The campaign saw the tactically relevant copy ‘Pace Yourself’ in targeted locations along the infamous Marathon route – a message of support to runners and a reference to responsible drinking.

 ('Pace Yourself' Tactical Advert)

The wider campaign sees iconic Heineken imagery throughout major UK cities with headlines that relate to and connect with their target audience in a light-hearted and humorous manner. Our CEO, Neil Henderson, said: "Sharing a wry smile with 30,000 runners as they slog their way around the capital shows that Heineken is in tune with the lives of Londoners."

Everyone at St Luke’s is delighted with the tactical campaign and is eagerly anticipating the next opportunity at the Heineken Cup Final.

It's a stylish summer with Very.co.uk and the Holiday Shop

"Summer summer summertime... Time to sit back and unwind."

Finally!

So to mark the occasion, our latest ad for Very.co.uk’s Holiday Shop takes us to beautiful Barcelona and celebrates the best of summer living, even if not all is as it first seems. Check it out below:

The ad, which launches today (10^th April) opens on a stylish, summer’s evening and shows our first girl looking glam as if she’s posing on a photoshoot, with smoke billowing around her. The camera then swings round to reveal she’s actually cooking on a BBQ with her friends in her garden, which is kitted out with outdoor furniture from Very.co.uk. The following scenes follow a similar pattern, and then in the end scene we meet Fearne Cotton, taking a selfie at the beach with her friend. 

Canada, the Spanish commercial directors we worked with on this, took a 360 degree approach to shooting this. The camera constantly moves in a sweeping circular motion, taking in the outfits and surroundings from BBQ to airport, patio and beach.

This is the first time our focus for Very hasn’t just been about style and fashion, we’re widening the reach to the department store offering – from bikinis to BBQs there is everything you need to do summer in style.

As always, we've made a behind the scenes film to give you a sneak peek of how the ad was made. Check it out in the image here:

This campaign will also be supported by national print, OOH and digital which will go live after Easter.

Let us know what you think!

Tweet us @stlukescomms.

St Luke’s, Strongbow and Bob the snake team up to launch the drink of the summer

With the days getting longer, and more importantly brighter, you could be forgiven for starting to consider the idea of hatching out of hibernation and stepping outside. This isn’t something that has gone unnoticed at the Strongbow offices. The launch of their new lemon and lime cider variation, Strongbow Citrus Edge, is a perfectly timed move and one that Strongbow believes will create “the drink of the summer”. This variation follows on from the incredibly successful launch of Strongbow Dark Fruit last year.

                          

As you would expect from Strongbow this is not a light refreshing tipple to be enjoyed after an afternoon lazily dipping your toes in the paddling pool. This is a light refreshing tipple to be enjoyed after a hard afternoon EARNING IT. Establishing this principle was the challenge which St Luke’s was set. After months of hard work we came up with the idea of combining the appealing fresh fruit which makes the drink taste great with something a little more sinister. This is reflected in the work as at first glance it appears to be showing the Citrus Edge nestled in a bush of luscious lemons and limes. However, when you look closely you see that there are several vicious looking snakes hiding in the foliage. This is particularly apparent in the animated work, which features eerily life-like movement of the snakes. 

The entire St Luke’s team is incredibly proud of this campaign as we feel it uses Strongbow’s well established brand messages to tell a new story about this innovative product. However, the ophidiophobics (look it up) amongst us might need to keep an eye out while Bob (as we know him) and his friends are slithering around the nation in their various shapes, sizes and formats.