Aside from
the Easter bank holiday almost being upon us, there is something else to look
forward to; the launch of our new SS14 ad for our client, Littlewoods, which
features Littlewoods brand ambassador, Myleene Klass. With a colourful World
Cup just around the corner and hopefully a warm summer, the campaign
encourages families to get themselves, their homes and gardens ready now for a
memorable summer, whether they are holidaying abroad or embracing the British
summer at home.
(Littlewoods Outdoor 20 Second ad)
The responsive campaign consists of four 20 second spots and a full
suite of 10 second adverts that highlight the broad range of Summer must haves
available at the online department store. Everyone at St Luke’s is also excited
to see the campaign have the flexibility to respond to external factors such as
weather changes and here’s hoping, any sporting successes.
The campaign will be supported by National press and social media as
well as Direct response TV. The ad breaks on Thursday 17th April and will
appear in ‘Britain’s Got Talent’ ad break. It will run on national TV until 18
June.
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