"Summer summer summertime... Time to sit back and unwind."
So to mark the occasion, our latest ad for Very.co.uk’s Holiday Shop takes us to beautiful Barcelona and celebrates the best of summer living, even if not all is as it first seems. Check it out below:
The ad, which launches today (10th April) opens on a stylish, summer’s evening and shows our first girl looking glam as if she’s posing on a photoshoot, with smoke billowing around her. The camera then swings round to reveal she’s actually cooking on a BBQ with her friends in her garden, which is kitted out with outdoor furniture from Very.co.uk. The following scenes follow a similar pattern, and then in the end scene we meet Fearne Cotton, taking a selfie at the beach with her friend.
Canada, the Spanish commercial directors we worked with on this, took a 360 degree approach to shooting this. The camera constantly moves in a sweeping circular motion, taking in the outfits and surroundings from BBQ to airport, patio and beach.
This is the first time our focus for Very hasn’t just been about style and fashion, we’re widening the reach to the department store offering – from bikinis to BBQs there is everything you need to do summer in style.
As always, we've made a behind the scenes film to give you a sneak peek of how the ad was made. Check it out in the image here:
This campaign will also be supported by national print, OOH and digital which will go live after Easter.
Let us know what you think!
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