Having come back to the office
after the long four-day Easter weekend, summer is definitely in sight. And what
better way to celebrate, than with the launch of the new “#cantwaitforsummer” campaign for Very.
Centered around the anticipation of summer and the ideal, relaxing,
carefree life it brings, the campaign shows that with a bit of imagination and products
from Very, you can create your perfect summer whenever and wherever
you are.
The campaign launches with a 40” TV ad featuring Fearne Cotton and Rochelle
Humes and is supported by a 20” TV ad, print, interactive digital banners, and
bespoke social creative.
So go on, it may only be April
but put on those sunnies, listen to your favourite summer playlist and join the
conversation – what can’t you wait for this summer?
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