Friday, 3 April 2015

Mecca Bingo with Friends

Our debut campaign for Mecca Bingo launched at the end of March, following our pitch win back in November.

The new campaign, entitled ‘Friends that play together, stay together’, positions Mecca Bingo as an authentic gaming brand with a big heart, bringing friends old and new together for a fun, relaxed time.

The campaign features 2 sets of creative, each with 30", 20" and 10" spots and is set within an animated world where a group of four busy friends come together through Mecca Bingo. The campaign shows that friends can enjoy a fun relaxed game of bingo and connect with each other socially, either online or in one of the many Mecca Bingo Clubs.

Friends being of both two and four legged varieties (of course!) as we also introduce the pet pug of one our female characters. During pre-production we named all the characters to help refer to amends to be made to each of their designs, we had Carol, Lynne, Pete, Rani and Sidney the pug, however after launch the client went on to run a successful Facebook campaign to name the pug who
is now officially known as Dabber!

And to celebrate the launch, we sent the client and the rest of the agency a set of customised pug cupcakes. Delicious.

The campaign was picked up in the Creative Showcase for The Drum, and initial results have seen it working extremely well for the brand. The second of the films launches in May. Let us know what you think @stlukescomms.

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