Thursday, 19 September 2013

Autumn Winter 2013 gets the Littlewoods Touch

The nights are drawing in, and as we mourn the end of summer, it's time to get excited about the glow of Autumn and wrapping up from the cold.

Today we launched our Autumn Winter advert for Littlewoods! Set at a beautiful traditional fairground, Myleene Klass is back to give her "Littlewoods Touch" and we have a cameo appearance from Goodsouls brand ambassador and TV presenter Mark Wright. The soundtrack is by up and coming singer Arlissa and is called "Into the Light" and you can watch it from the image below.

The advert showcases the fantastic pieces available in the AW13 women’s fashion range as well as featuring key items from the children’s and men’s collections. Myleene travels through the fairground, giving the "Littlewoods Touch" to transform outfits from casual day to sumptuous nightwear. We've got all the trimmings - a coconut shy, candy floss stand, a beautiful Victorian style steam carousel and a   Test Your Strength Machine, which is where she meets Mark Wright. 

It was a fantastic set, and we definitely got involved with the carousel while shooting! Myleene and Mark also appeared to enjoy themselves, as they got involved with the Behind the Scenes film which you can watch here.

Our display at St Luke's has also joined in with the occasion, and features candy floss, coconuts, sweeties, yellow ducks and fairy lights!

Follow us on Twitter at @stlukescomms and let us know what you think!

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