Monday, 9 September 2013

Whatever you do, do it in style with Definitions

Our much anticipated 'Everyday Stylish' campaign for went live on 5th September, with its debut 30s spot during Emmerdale and the 40s during X Factor last Saturday night!

The ad follows a series of beautifully stylish women carrying out a series of banal activities but looking amazing in the new Definitions range from the brand. The idea behind the campaign is to show that no matter what you are doing: in the office, doing your weekly shop or making your breakfast, then Very can help you find the right outfit to make you feel fabulous.

Using motion control technology, along with trying to capture the stillness and beauty of a typical fashion photo shoot, results in a sumptuous film with a fluid and dream like quality.  By limiting movement to only a few small elements within the ad, then we are able to really focus the attention on the details of the product. The ethereal soundtrack is Fineshrine by Purity Ring, and it adds a whole new level of cool to the Very portfolio.

The campaign can also be seen across: static & digital posters, online and print, so it can't be missed!Watch below, and let us know what you think!

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