Friday, 17 April 2009

Car wars

I love it when Brands interact. This inter-brand banter illustrates quick thinking, brilliant understanding of buzz and great humour.

Audi put up a billboard showing their new sexy 2009 Audi A4, which reads “Your Move, BMW.”

And sure enough, BMW responded with a larger billboard right across the road.


I don't know if this shows brilliance on Audi's behalf, betting that BMW would respond and build a news story for them, or complete idiocy merely illustrating how second rate they are...


1 comment:

Daniel said...

brilliant. nice to think brands are firstly listening and secondly responsive.