I love it when Brands interact. This inter-brand banter illustrates quick thinking, brilliant understanding of buzz and great humour.Audi put up a billboard showing their new sexy 2009 Audi A4, which reads “Your Move, BMW.”
And sure enough, BMW responded with a larger billboard right across the road.
“Checkmate.”
I don't know if this shows brilliance on Audi's behalf, betting that BMW would respond and build a news story for them, or complete idiocy merely illustrating how second rate they are...
Thoughts?
1 comment:
brilliant. nice to think brands are firstly listening and secondly responsive.
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