Wednesday, 15 April 2009
For all you disbelievers out there, all you people who think Social Media is the land of the young, there are some pretty interesting stats out today about who exactly is using Twitter. Hold your breath, stats ahoy...
Worldwide visitors to Twitter approached 14 million in the US alone per month in February. User numbers doubled in the past two months.
35-54 year olds are 36 per cent more likely than average to visit Twitter, making them the highest indexing age group.
25-34 year olds are the second highest indexing demographic - 30 per cent more likely to visit.
18-24 year olds, the traditional social media early adopters, are actually 12 percent less likely than average to visit Twitter. Yes, that's LESS LIKELY.
Although it does make sense. Office-based, tech'ed up internet-mature people are using it to listen to their peers, do business and do the personal news broadcast. I have been watching the office and I've noticed an uptake in sign ups within these walls.
Roy - @roysy
Nimi - @NimiRaja
Dan - @daniellipman
Tim - @TimRogowski
Kathryn - @kathryn100
Emily - @emilydent
Consider yourself outed. Hope you're interesting!