Wednesday, 15 April 2009

Facebook dominates online networking

Since we're all stat-orific today, I'll share some more. Comscore has just annnounced Facebook is now the sixth most trafficked website in the world commanding

275 million unique users in February alone. That's a 175 per cent increase since this time last year.

Europe saw faster growth - a 314 per cent increase to nearly 100 million uus a month. The UK accounts for 22.66 million of these users.

Not only are people coming think and fast, they're also hugely engaged. 4.1 minutes average time spent up from 1.1 minute last year. Facebook now commands a third of all our social networking time. That's 30 per cent of time spent on social network sites including YouTube, Flickr, Twitter, Bebo, Yahoo Answers, wordpress, blogger... I could go on. 30 per cent. On its own.

That is why it is so crucial for brands to engage in these spaces. The people are there. And they're engaged. And we have the opportunity to listen to them, to talk to them, to understand them better and to encourage them to spend time with us. And hopefully to encourage them to talk about us to their friends. Who will talk to their friends...

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