Friday, 22 May 2009
Following the successful Total First Pint Refreshment campaign, we were briefed to give Strongbow a role in its drinkers' lives - something that tapped into what really matters to them. The Strongbow drinker works hard for a living, and believes in the importance of honest rewards for an honest day's work. For them, a pint of Strongbow at the end of the working day tastes better because they've earned it. They know that not everyone shares these values - society seems to glorify reality TV stars, and bankers have made fortunes while losing millions of ordinary people's money. We spotted the opportunity to reward and celebrate the unsung graft of the Strongbow drinker, with a campaign based on the idea that workers are heroes.
The ad will be first aired on Sky Sports 1 at 4.50pm Sunday 24th May.
So far it seems to be going down very well...
Posted by Daniel at 13:08