Tuesday, 5 May 2009

If this is the future - it looks AWESOME!

BMW have created a augmented reality application to coincide with their latest ad for the BMW Z4 where artist Robin Rhode uses the car as a paintbrush. He drives the car across a blank canvas resulting in a unique piece of artwork.

BMW are encouraging people to recreate the ad through the use of augmented reality. The application allows you to drive your very own virtual BMW Z4 around your desk and create your own art work.
This system works by using a mixture of computer generated data which is blended with footage of real time made possible by a webcam and a printable 3D symbol.

1 comment:

Anonymous said...

Makes for a very boring TV ad though