Google launches first TV ad to promote Chrome

Google has launched its first TV ad campaign to alert the public to its web browser Chrome that was launched last year.
Despite its launch last September Chrome is only used by 1.4% of Internet users whilst Microsoft's Internet Explorer dominates with 66%, Mozilla’s Firefox has 22% of web users and Apple’s Safari has 8% of the market share.

Google, who have previously avoided traditional marketing, prides itself on becoming “one of the world’s best known brands almost entirely through word of mouth”.

The ad doesn’t contain any explanation or any mention that Chrome is a web browser and only displays Google’s logo at the end…so it remains to be seen how audiences will respond.