A nice, easy step-by-step guide to launching a new product via the means of social media, brought to you by Edward Boches:
1. Make a commitment.,
2. Define your community
3. Determine your objectives
4. Engineer your presence
5. Build a following
6. engage, share and inspire participation
7. Do something attention getting
8. Mobilize your community.
9. Measure results.
10. Keep on going.
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