Saturday, 4 July 2009

'Chuck out your chintz' remembered by the FT this weekend

The 'Chuck out your Chintz' campaign we did for Ikea in 1996 set out to change the taste of the nation. It became such a defining statement of change that Tony Blair used the line in a speech when he talked about the fundamental change he had made to Labour party. The FT have added the campaign to their list of defining moments. You can't much more agenda-setting than that!

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