Valentine’s Day is approaching
quickly… Raspberry is getting ready to go out with Dark Chocolate, and Toffee
and Sea Salt are about to embark on a romantic weekend away…
While those love struck couples
are falling head over heels about each other in anticipation of the big day, we
at St Luke’s are anticipating a big day of a different kind….the launch of our new
Divine print campaign which goes live today!
With so many different brand and
flavours of chocolate to try, we wanted to bring to life Divine’s unique
flavours by giving them their own personalities. The press ads show the
different ingredients in the chocolate meet and fall in love, highlighting what
a great match the flavours are together and how irresistible they will taste.
The new campaign
line “a love that grows” not only highlights the love you experience for Divine
when you try their range of flavours but also reflects the bigger story behind
the brand. As a Fairtrade leader and pioneer, they are the only chocolate
company that is co-owned by the cocoa farmers themselves – meaning that the
farmers are committed and passionate about making the very best chocolate.
Their motto “Pa-pa-pa”, meaning “the best of the best” epitomises this virtuous
cycle that keeps on improving.
There are so many layers to be discovered within this inspiring organisation, I urge you to dig deeper into the Divine story whilst enjoying one of their 13 mouth watering flavours.
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