Saw this ad by Fallon in an advertising book I'm re-reading at the moment. strangely like the current orange campaign?!Tim Rog
Friday 12 September 2008
Fallon's creative juices running dry?
Saw this ad by Fallon in an advertising book I'm re-reading at the moment. strangely like the current orange campaign?!Tim Rog
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5 comments:
i don't think this is amongst fallon's stronger work but most weak work from strong agencies tend to come down to contrary clients or well intended experiments gone awry. al
i don't think this is amongst fallon's stronger work but most weak work from strong agencies tend to come down to contrary clients or well intended experiments gone awry. al
Good point. But Green and Black's is owned by Cadbury's. So the Client who bought this work also bought Gorilla. So I don't think this is down to a contrary client. Perhaps a well intended experiment then?
Anyway its still dull and rather uninspiring. Not a patch on the G&B launch work, that ran off the same strategy but that I seem to remember had buckets more charm. Perhaps Fallon should put their energy into making Green and Blacks a more honest and trustworthy brand - for example discouraging them from assuming the fairtrade mantle, when they not in fact fairtrade at all....
i don't think it's to our benefit to post critical stuff about other agencies efforts. kettle, pot, black, glass houses throwing stones etc.
Ok then. Let's talk about Green and Black washing instead.
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