NOT YOUR AVERAGE INTERVIEW

Any opportunity to get his gun out...

NEW BULMERS AD

We're delighted to introduce our new Bulmers ad, our first piece of TV work for the brand since we won the account earlier this year. The ad sees workers springing into action to construct the perfect setting for a group of friends drinking a round of Bulmers in a pub, using steam-punk inventions such as a Frisbee firing rig to deliver summer to the drinkers.

Chin chin.

THE FUTURE OF PUBLISHING

SORRY OLD BLOOD

Back slaps all round from St Luke's to the winners of the D&AD Student Awards. Our very own Al Young took part in the 'Sorry old blood' campaign promoting the awards which included other industry figures such as Dick Powell and Michael Wolff.

Rest easy, no creatives were harmed in the making of this ad.

TENT TIME

Vital St Luke's tent preparation for Glastonbury.

No excuses...

Here at St Luke's recycling is very big on our agenda. Even so, the plethora of bins in the kitchen can get a little confusing.

This week is National Recycling Week, and the lovely guys at RecycleNow have made a lovely little widget to overcome recycling confusion...

LONGEST CLOUD EVER?

Feast your eyes upon our Loveyourvagina cloud which is growing so fast we can hardly keep up with moderating it (yes it is moderated, the entries we've received would make Babs Windsor blush). With over 14,000 different names and 41,000 votes, it is apparent that there are a LOT of names for the female genitalia.

Wave your England Flags!

Honouring all the England Flag manufacturers… If there’s one thing at the moment that you cannot escape, it’s an England Flag.

Whilst the team have been training hard (we hope), the flag manufacturers of England have been working extra hard and so Strongbow want to remind everyone of the hard graft gone into such a mass production.

Let's hope they will not end up in the bin too soon.

Come on England!

one for the litter tray...

You cannot escape the myriad of World Cup campaigns out at the moment...one that put a big smile on our faces was the tactical print ad for Felix Cat food.

They have sweetly replaced the iconic three lions with, well, Felix the cat, a true ambassador of English football...or not.



Which World Cup ads have caught your eye??

Cx

That Strongbow Spirit!

Sarah Sands, reporter for the Evening Standard recently published an article about Gordon Brown's Labour betraying the working class, true grafters of the country.

Sarah urges them to watch our Strongbow ad to remind them what hard graft is all about!

See full article here.

Look out Twitter, there’s a new kid in town

Set to hit the 1 million user mark in half the time it took Twitter, Foursquare is heralded to be the next big thing in social networking.

Foursquare is a location based social networking site where users, tracked by their mobile phone GPS, can update each other on their whereabouts (AKA ‘checking in’) and see which friends are nearby. Users collect badges as they visit particular places and the most frequent visitor of each venue gets crowned ‘mayor’ and receives prizes for their loyalty. Launched in main European cities in November 2009, apparently it’s only a matter of time before we’re all checking in on Foursquare and vying for mayorship here in the UK.
Big brands here are starting to cotton on to the advantages such as increased footfall and customer retention that Foursquare offers. Oxford Street Debenhams and Dominos Pizza are on board and dolling out free coffee and pizza to their mayors.
As Foursquare gains momentum it’s set to be an invaluable source of insights into customer behaviour and an exciting new way for brands to communicate with people through social experience. As we wait for Foursquare fever to hit, we’re all speculating about how we can utilize it and what the impact of Foursquare will be on our worlds.

ST LUKE'S TOILETS...

The Social Election

There has been such a buzz around the use of social media in the election - notably the Lib Dem's Brown-Cameron combo in their labservative site, the Conservative's webcameron (and more importantly for some websamcameron) the Youtube blog where we can get updates from Cameron from a 'behind the scenes' perspective and Labour's famous crowd sourcing attempt.

However, as well as the official activity, an array of brilliant election related parody sites have also appeared. Here are some of the best...

1. David Cameron anecdote generator – simply click the button and find out who David Cameron has been talking to.



2. Domestic policy – Ikea have designed 3 kicthens whose designs are inspired by candidate. Choose from a Brun, Kamerun or Kleggi.



3. Ladbrooks viral – Watch Tony Blair placing a bet on the outcome of the election.


4.
Facebrushed - Parody site simulates what David Cameron's Facebook status updates may have been in his University days.


5. Save the Children viral game - Each animated party leader hold a baby and players upload their pictures into the infant’s face, then choose whether to pester, pee on or peck their chosen leader.


6. Slapometer – Created by Albion London, players can in indulge in giving your candidate of choice a good slap.

Bizarre Apps

I love the novelty of a good app. Be it functional or just entertaining, I've got time for it. However, now and then you come across apps which just make you wonder why?...

1. Beer opener

App store description: 'Experience the joy of opening a cold refreshing beer bottle without the inconvenience of actually consuming beer!'
- Some people might argue with the word choice 'inconvenience'!

2. Hold On!

App store description: 'Compete to see how long you can hold the button! The timer shows your progress down to the millisecond and stores your personal all-time record. Develop your perseverance and improve your concentration skills to make you more productive!'
- Certainly a novel way to improve these skills

3. UK Payphone

App Store Description: 'This application allows you to search for public payphones in the United Kingdom.'
- Perhaps I'm missing the point but you if have a phone in your hand...?

4. SimStapler

App store description: 'The first true office equipment simulator, SimStapler© brings all of the thrill and excitement of a “real” stapler right to the palm of your hand.'
- Who knew the humble stapler could be so thrilling!?

5. More Toast!

App store description: 'Make virtual toast, bagels, waffles, sandwiches and more, with nearly limitless toppings & customization.'
- …I’m still hungry!

- Isabelle

Bowtime!

Whilst the politicians have been backtracking on their decision to raise Cider taxes by 10% (happy days! see Guardian article here) we’ve been busy earning our Bowtime, grafting hard to make an epic new ad for Strongbow.

This installment honours the unsung heroes of Great Britain, from the sofa deliverymen of the M4 corridor to the pork pie fillers of Melton Mowbray.



Hope you enjoy…I’m off to earn my Bowtime!

Cx

WHAT DO YOU CALL YOURS?

Vagina madness has hit St Luke's (and there's a sentence I never thought I'd write).

Our new Mooncup campaign launched on Monday and has steadily been gaining attention. We have received well over 1,000 entries on our poll page where people can enter the name they call their talulah / treasure / fangita with some extremely imaginative entries.

Jimmy Carr was even taken aback by one of our posters and promptly tweeted a reaction.

Time to get down to the nitty gritty - what do you call yours?

GREAT BRITISH ROAST DEBATE

Phew - a busy week here at St Luke's! We’re delighted to announce the launch of Toby Carvery’s TV, press, radio and online campaign which aims to demonstrate Britain’s passion for roast dinners. The TV ad shows people debating what makes their perfect roast, for the radio hear the lovely James Corden delivering a rousing speech on the subject of the roast dinner. Join the debate on Toby Carvery's Facebook page.

LOVE YOUR VAGINA

Do you know your pumpum from your minky? We are very excited to see the launch of our unbranded campaign for Mooncup, which aims to encourage women to ‘love their vaginas’. The Mooncup is a safe, eco-friendly alternative to tampons and sanitary pads.

We have designed typographic posters with names that women use for their vaginas ranging from ‘Lady garden’ to ‘Va jay jay’. The posters direct women to the website loveyourvagina.com, where they can find out more about Mooncup. For a bit of fun, women can enter what they lovingly call their lady parts and help us find the UK’s top five names - definitely not for the faint-hearted...

Twin City Envy!

I’ve been thinking quite a lot about where to go on holiday. I hit on the bright idea of perhaps visiting whichever city is twinned with London. After a little bit of research I discover that actual boroughs are twinned with foreign places so I quickly scrolled down the page on the link below to find out who is twinned with Hammersmith & Fulham (my stomping ground). Not to be rude but I was a tad disappointed to discover that good old H&F are twinned with Anderlecht in Belgium, Boulogne in France as I was hoping for more far flung or glam places.

Undeterred I checked out my neighbouring borough Kensington & Chelsea and discovered they are twinned with Cannes! I then search some more and discover that Hackney is twinned amongst others with Alexandra in South Africa & Bridgetown in Barbados.


I then broadened my search and discovered that Liverpool is twinned with Rio de Janeiro

I am now looking at estate agencies! Blatantly in order for this to work I will have to move!

Check this link to see whom your town is twinned with:http://en.wikipedia.org/wiki/List_of_twin_towns_and_sister_cities_in_the_United_Kingdom#London

Delphina x

The Geek Revolution

Geeks are not what they used to be. They're COOL now! You have to thank the Bill Gates, Tim Berners-Lees, Steve Jobs of this world for that.
They used to look like this:


Now, they look like this:


Geeks today are no longer restricted to IT departments and gaming conventions. The new era has brought with it this new generation of cool geeks that have become a major driving force for innovation in the world of communications.

Here is just one of the many examples of how geeks contribute to the world of communications and advertising.