St Luke’s Heineken and Strongbow work features in Timeout

It’s been a busy period at St Luke’s, however; in the last week we have outdone ourselves, with the launch of campaigns for Strongbow, Heineken and Very.co.uk.  For Strongbow, the launch of the new summer flavour, Citrus Edge has been slithering over OOH locations across the UK, whilst our Heineken Alive campaign has been featuring at various OOH and DOOH spots across the UK, including the London Underground. The campaign will also feature in various publications and magazines over the coming weeks such as The Financial Times and The London Evening Standard but to name a couple.

To kick off the launch of the campaigns across the various media, we wanted to share last week’s edition of TimeOut. With a monthly readership of over one million people, we were delighted to see both our Strongbow Citrus Edge work and the Heineken Alive campaign feature in the same edition.

(Heineken Alive Campaign)

 

(Strongbow Citrus Edge)

As if this wasn't enough, both our Strongbow Citrus Edge and Heineken Alive digital campaigns have also been spotted by commuters on the London Underground:

It was a great way to start off the campaigns and just the beginning of all our work featuring across various media throughout the UK.

If you have seen any of the Strongbow Citrus Edge, Heineken or Very.co.uk work, let us know what you think @StLukescomms.

Heineken tactical outdoor campaign for London Marathon

Following St Luke’s recent appointment on the Heineken premium beer brand, we immediately started work on creating a tactical outdoor campaign for Sunday’s London Marathon, in addition to the nationwide press campaign for Heineken UK.  

The campaign saw the tactically relevant copy ‘Pace Yourself’ in targeted locations along the infamous Marathon route – a message of support to runners and a reference to responsible drinking.

 ('Pace Yourself' Tactical Advert)

The wider campaign sees iconic Heineken imagery throughout major UK cities with headlines that relate to and connect with their target audience in a light-hearted and humorous manner. Our CEO, Neil Henderson, said: "Sharing a wry smile with 30,000 runners as they slog their way around the capital shows that Heineken is in tune with the lives of Londoners."

Everyone at St Luke’s is delighted with the tactical campaign and is eagerly anticipating the next opportunity at the Heineken Cup Final.

It's a stylish summer with Very.co.uk and the Holiday Shop

"Summer summer summertime... Time to sit back and unwind."

Finally!

So to mark the occasion, our latest ad for Very.co.uk’s Holiday Shop takes us to beautiful Barcelona and celebrates the best of summer living, even if not all is as it first seems. Check it out below:

The ad, which launches today (10^th April) opens on a stylish, summer’s evening and shows our first girl looking glam as if she’s posing on a photoshoot, with smoke billowing around her. The camera then swings round to reveal she’s actually cooking on a BBQ with her friends in her garden, which is kitted out with outdoor furniture from Very.co.uk. The following scenes follow a similar pattern, and then in the end scene we meet Fearne Cotton, taking a selfie at the beach with her friend. 

Canada, the Spanish commercial directors we worked with on this, took a 360 degree approach to shooting this. The camera constantly moves in a sweeping circular motion, taking in the outfits and surroundings from BBQ to airport, patio and beach.

This is the first time our focus for Very hasn’t just been about style and fashion, we’re widening the reach to the department store offering – from bikinis to BBQs there is everything you need to do summer in style.

As always, we've made a behind the scenes film to give you a sneak peek of how the ad was made. Check it out in the image here:

This campaign will also be supported by national print, OOH and digital which will go live after Easter.

Let us know what you think!

Tweet us @stlukescomms.

St Luke’s, Strongbow and Bob the snake team up to launch the drink of the summer

With the days getting longer, and more importantly brighter, you could be forgiven for starting to consider the idea of hatching out of hibernation and stepping outside. This isn’t something that has gone unnoticed at the Strongbow offices. The launch of their new lemon and lime cider variation, Strongbow Citrus Edge, is a perfectly timed move and one that Strongbow believes will create “the drink of the summer”. This variation follows on from the incredibly successful launch of Strongbow Dark Fruit last year.

                          

As you would expect from Strongbow this is not a light refreshing tipple to be enjoyed after an afternoon lazily dipping your toes in the paddling pool. This is a light refreshing tipple to be enjoyed after a hard afternoon EARNING IT. Establishing this principle was the challenge which St Luke’s was set. After months of hard work we came up with the idea of combining the appealing fresh fruit which makes the drink taste great with something a little more sinister. This is reflected in the work as at first glance it appears to be showing the Citrus Edge nestled in a bush of luscious lemons and limes. However, when you look closely you see that there are several vicious looking snakes hiding in the foliage. This is particularly apparent in the animated work, which features eerily life-like movement of the snakes. 

The entire St Luke’s team is incredibly proud of this campaign as we feel it uses Strongbow’s well established brand messages to tell a new story about this innovative product. However, the ophidiophobics (look it up) amongst us might need to keep an eye out while Bob (as we know him) and his friends are slithering around the nation in their various shapes, sizes and formats.

ST LUKE'S AWARDED HEINEKEN® BUSINESS

Everyone at St Luke’s is very pleased to announce that we are now working with HEINEKEN UK on their Heineken^® beer brand.  We are already hard at work on several campaigns for Spring 2014 including the activation of The Heineken^® Cup final in May. 

This is a particularly exciting new client for us as it adds to an already strong relationship which we have been building up over the last nine years.  David Lette, Premium Brands Director at HEINEKEN said: “St Luke’s have impressed us over the years with their outstanding work for Strongbow.  They were the natural choice of partner to help us meet aggressive growth targets for Heineken^® in the UK.”

                 

                 

We are really excited by this latest win and pleased to see some beer join the cider range currently on offer at Friday drinks and nibbles.

Strongbow asks whether you can 'EARN IT.' in Rio challenge

Could you take on five of Brazil’s best female footballers in a five-a-side match? That is the challenge that will be facing an every-day group of friends from the UK, and that group could include you!

St Luke’s has been working with our client, Strongbow to build upon the ‘EARN IT.’ campaign, which we’ve helped develop over the last couple of years. The campaign, which is split up across several phases, will include a recruitment campaign, a selection and training day and of course, a trip to Rio to play five of Brazil’s best female footballers.

(Click image for 'EARN IT.' Rio challenge)

The first stage of the Rio Challenge is the ‘recruitment phase’, where we’re using social media, a TV ad, and a partnership with PowerLeague five-a-side centres to find 20 teams of friends who will be picked to come to the trial day. From the trial day, one team of five friends will be selected to go to Rio to challenge the girls. However, this won’t be any ‘selection day’, as the teams will have the guidance of a celebrity management team made up of football experts. This management team will also be flying out to Rio to help the team take on the girls.

Do you think you have what it takes to take on the girls in Brazil? Then what are you waiting for? Apply now via social media or through the Strongbow ‘EARN IT.’ website.

Everyone at St Luke’s is really proud of the great work being produced with Strongbow, and obviously, very excited for the upcoming campaign, which should bring in the Brazilian summer in style.

Banish the grey and Bring the Colour with Very.co.uk

As we slowly, and optimistically move towards a bright and colourful Spring and Summer, everyone at St Luke’s is delighted to announce the recent launch of our brand new Spring/Summer campaign, ‘Bring The Colour’ for our client Very.co.uk.

The campaign which features brand ambassador Fearne Cotton is initially set in an entirely grey scene, depicting the cold, dreary winter season. That is until Fearne Cotton steps out of a grey taxi wearing a vibrant pink dress from the new Colour Pop spring range. Steadily, the colour is transcended across other girls wearing the new trend and looking incredible in their bright colourful outfits against others, who are still stuck in their grey, winter clothes. By the end of the advert we see the trend has created a snowball effect and everyone is now wearing the new collection, where the advert ends with the line ‘Bring the Colour’.

 

 (Click image for 'Bring the Colour' Advert)

The ‘Bring the Colour’ TV campaign for Very.co.uk will be supported by a full range of communication channels, including print, digital, social media and outdoor.

Jon Owen, Retail Director for Very said, “Very.co.uk is on a roll. We are purposefully stepping up our fashion credentials with ever better on-trend collections and super cool advertising.”

Everyone at St Luke’s is incredibly proud of the campaign for Very.co.uk. If you wish to see some exclusive behind the scene footage from the shoot, then please follow the link here.

Welcoming isme to the St Luke's fold

We're delighted to announce that we've been appointed by existing client Shop Direct to handle the advertising account for their isme brand, following a recent competitive pitch.

There's no time to waste, as we're working on an exciting advertising campaign for Spring/Summer 2014.

isme is primarily targeted at 50+ women and will see us partnering with their brand ambassador Carol Vorderman in this campaign.

Jon Owen, Retail Brand Director at Shop Direct, said: “St Luke’s impressed us with their audience insight and with creative work that both builds the brand and works hard commercially.” Our CEO Neil added, “Being awarded isme is a testament to the outstanding results we have seen from our Very and Littlewoods campaigns and plays to our strength of managing brand portfolios. We can’t wait to set a new agenda for this exciting young brand.”

It's been fabulous news for our work for Shop Direct recently, and here's to continuing with new work on another great brand.

Welcome to the family, isme!