The British Humanist Society have just launched an ad campaign to promote atheism. It's a great story The comedy writer Ariane Sherine posted in the Guardian about some Christian ads that ran last year on London buses - basically saying that non-Christians would burn in hell for all eternity. Sherine suggested that atheists should each donate £5 to pay for a counter ad. Someone read the article and set up a pledgebank, the BHA stepped in and offered to administer the donations, then Richard Dawkins pledged to match all donations up to £5,500, and the ads are now running. More advertising should be made this way.
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4 comments:
yes! how about making the guardian readers' suggestions into our m&b campaign?
http://www.guardian.co.uk/media/organgrinder/2008/dec/17/mills-and-boon-makeover
I love this. I think there's going to be a bit of a vogue for this in the next year. Last year we had the first people selling their house though raffle and this year I think we'll see a lot more community financing. More power to the people.
I wonder if there's a source of business here for agencies like us? I wonder if there are other sections of the public out there who would like an ad expressing their views (probably the same people who join protest facebook groups). I can well imagine John Sergeant fans being happy to pay a fiver to run posters encouraging others to vote for him before he dropped out of Strictly Come Dancing....
Yeah, I wonder if we could. We could do an experiment. What's the topic that's gonna get people donating to have their views shared in a mass media format right now? What can we protest about?
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