Tuesday, 6 January 2009

Love Your Audience Awards

At St Luke's, we believe you should Love Your Audience. We're not alone. There are other brands out there where the people behind them are thinking long and hard about what their audience needs and coming up with great ideas as a consequence.

This occasional series will celebrate those brands. Feel free to submit your own examples.

First up, an example from Trendwatching's January briefing:

- Dots Gloves are knitted gloves with special metal dots on the fingertips that won't scratch iPhones or other touch screen devices. Stay warm and keep the phone smudge free.

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