Friday, 16 January 2009

How to do a great tourism promotion

Fancy being paid £70k to live on desert island for six months? 
Living in a rent-free three-bedroomed  apartment, your duties will include feeding fish, collecting mail and writing a blog attracting tourists to visit. If that all sounds a bit of an effort, don't worry the works limited to 12 hours a month.

So far over a million people have applied for the job and Tourism Queensland have had to upgrade to ten servers to cope with the demand.

Check out the link to read the rest of the promotion which includes the public having to vote for the candidate (via the Tourism Queensland website). 

It's brilliant idea that's already generating loads of free news coverage.

Jules

1 comment:

emily said...

wow. I want to do that. Though, it might get a bit boring after a while.