Monday, 7 July 2008

Amazing

I think this one is cool, and maybe will be used in one of the next BMW ads. If not maybe we can borrow this device for something...let see... anyway I'm so sure one day will be one of this with no wires... thats something that really amazes me.

qiqe

From the pockets of babes....

While M&S has just reported a nasty downturn in trade (this isn't an ordinary slump, it's a M&S slump etc), online retailer ASOS is going great guns, with trade almost twice what it was this time last year. And not simply because of the growth in online shopping.

The key difference is the customer - ASOS attracts a younger shopper. And, only 3% of 18-24's claim to borrow to finance their lifestyle. So they're the last people to be hit by the credit crunch. So while everyone else tightening their belts, the younger shopper is buying new designer ones.

Makes you wonder whether any of our brands should be thinking about this age group. Targettted jewellery collections? Is it an opportunity for charities? Or a drinks brand? Any thoughts?

Dan H

M&M's


M&M's has taken its personalization service, which allows customers to pick colors and have texts and logos printed on M&M's, a step further by enabling customers to have their own likeness printed on the candy. Miammm....

Live Where You Want


Dutch ING Bank’s WoonWaarUWilt initiative is too much fun to not tell: the service lets clients make an offer on houses that aren't on the market, but that they'd love to own. After potential buyers fill in a form, including their dream home's address and the initial offer they're willing to make, iBlue contacts them to discuss whether the offer is reasonable. A mortgage consultant also determines whether the buyers would be able to finance the purchase. iBlue then sends a preliminary offer to the property's current owners, explaining the situation.
D.

Friday, 4 July 2008

Dance-powered eco nightclub










On July 10, Club4Climate, an eco group led by real-estate magnate Andrew Charalambous, will launch a new sustainable nightclub at Bar Surya in King’s Cross. In addition to using a dance floor that captures enough energy to supply 60 percent of its power needs, the club will require that all patrons sign a pledge to help fight global warming; it will also waive the £10 admission fee for those who can prove they travelled there by foot, bicycle or public transport. Low-voltage lighting and recyclable materials will be used throughout the club, which will reportedly also serve organic spirits in polycarbon cups and employ a recycled-water system for flushing the toilets. Club4Climate hopes to open similar sustainable dance clubs in New York, Cape Town and Rio de Janeiro, and has partnered with gap year organization Projects Abroad for the manpower to do that, according to its site. Part of Club4Climate's profits will be donated to Friends of the Earth. Learn more here.

Street clean-vertising


City officials tend not to look too kindly on adverts scrawled in spray paint on city pavement, for example. Now Street Advertising Services is offering a less antagonizing—and more legal—solution by creating images out of water.

The British company's Street Art service uses high-pressure cleaning machines to wash brands, logos and adverts onto dirty pavements. First, clients provide their design, and SAS turns it into a giant stencil. Then, working at night, the SAS team blasts the stencil with water and steam on dirty walls, roads, pavements or even road signs. The result is a sparkling clean image in the shape of the company's logo or message. Nothing but water and steam are used, and it's all perfectly environmentally friendly and legal, SAS stresses.

Thursday, 3 July 2008

Geek behaviour


If you've ever wanted to know all the shortcuts for photoshop have a listen to this video from rapping design expert Deke McClelland. Yes, you heard it right, he raps about software. This is 101 tips in 5 mins. Pens posed? And go...

Oh dear, I think I may have exposed my true geek status.

P.S. The blog this is on is also brilliant. Subscribe to emails for ideas a-go-go.

Creature Discomforts




Leonard Cheshire Disability have created six 'Creature Discomforts' characters which go online today, ahead of a six week campaign to change attitudes to disability. Voices are supplied by unscripted of young disabled people

Check it out here

Where the hell is Matt 2008

Remember where-the-hell-is-matt from a few years ago? Well, he's back with SPONSORSHIP making his dancing odyessy glossier, more ambitious and, if anything, more life-affirming than the first one. Vid not embedded so click on the link.

Spot Runner

Is this the future for TV Advertising?

Jelly Madness


What? Architectural Jelly Banquet

Where? Round the corner at UCL, £5 entry

When? Tomorrow evening

More details please!
Clad in jelly costumes, performers will dance around an altar containing 1000 specially commissioned jellies. No really.

Other entertainment includes jelly soundscapes, jelly projections, jelly wrestling and the Architectural Jelly Design Competition. Doesn't actually say if you get to eat the stuff.

Dress code: Dress as a trifle or dessert

Find out more here

K

Saturday Night Sunday Morning



Clever. Part of the Government's new alcohol campaign 'Know Your Limits'. Whether it will curb the well-ingrained booze culture is another matter... Thoughts?

K

What a relief

I had spent an hour or so pressing the stumble application on firefox when I came across this. It felt very liberating.

New Vidgames designed for blind & sighted players














Audio Odyssey is a prototype game for Wii developed by MIT graduates that enables visually impaired and sighted people to play together.

Click link for more details.

Jules

Wednesday, 2 July 2008

Google rocks

Google - the near ruler of absolutely everything - are launching a nice tool for planning media spend and looking at where your audience is online. The adplanner tool will be free though a gmail account. The good news is it incorporates information about millions of websites from over 40 countries. The bad news is only US demographic information is supported right now - UK info is coming soon.

What's interesting about it, is all those media planning and buying agencies who charge an absolute fortune for "expertise" will now be exposed. All those freebies and contra deals will dwindle while clients can access proper info. It's the equivalent transparency issue online faced when google analytics was launched.

It launches on the 15 of July, but if you want access to the beta version, email me.

Here's some more info.

Great ambient media


I though we could start collecting great ambient media ideas - or any innovative or clever use of media that is relevant to our clients or generally good to know about.

Here is one for a blind charity in the Netherlands. We all call the first number in our phones by mistake. So the idea was to encourage people to put 'a blind call' in their phone with the charity number so that every time this happened a donation went to the charity instead of Abracadabra Magic Shop.

I don't know if RNIB could borrow it??

This won something at Cannes - so it must be good.

Anyone spotted any other cool stuff?

Neil

Japanese discipline - should we follow suit?

Coming into London this morning on a graffiti ridden train, through graffiti ridden stations, into a graffiti ridden city centre, I wondered how the "taggers" of London would react if the British government followed the example of their Japanese counterparts who recently traced and prosecuted visitors who had left their mark on a Florence catherdral.

The authorities managed to trace some students through appeals for information in two of Japan's NATIONAL newspapers, with their university offering to send the students back to clear the graffiti off, and pay for the damage.

A more serious fate may yet await a teacher who visited Florence in January, left his mark, and has since been traced and dismissed from coaching his school baseball team, but may yet lose his job.

All this was undertaken as the Japanese government felt the visitors had "....made (the) Japanese lose face abroad." "They offended their hosts - that is to say Italy - and this, for their mentality, is unacceptable".

With respect and honour so valued in the Japanese culture, I wonder if they are suffering any of the current issues British society are?

Angela

Tuesday, 1 July 2008

Inspiration cont...


Photographer Cristobal Palma's image of Casa 11 Mujeres (Eleven Women House), a cliff-top house near Santiago in Chile by architect Mathias Klotz.

Not for those with vertigo

Kathryn

Cake cake cake


The people over at Magic have picked the best cakes from the whole of the good mood archives and this St Luke's one has been praised. That's good branding for you.

Glastonbury


This is not an entry for the photo competition but it is a picture of "Us" at Glasto.
Here's me reassuring a slightly insecure Phil that he really does look cool in his wicker cowboy hat.

Jules