I though we could start collecting great ambient media ideas - or any innovative or clever use of media that is relevant to our clients or generally good to know about.
Here is one for a blind charity in the Netherlands. We all call the first number in our phones by mistake. So the idea was to encourage people to put 'a blind call' in their phone with the charity number so that every time this happened a donation went to the charity instead of Abracadabra Magic Shop.
I don't know if RNIB could borrow it??
This won something at Cannes - so it must be good.
Anyone spotted any other cool stuff?
Neil
1 comment:
Good idea. a filing cabinet for ideas. it's very easy to think of one-offs/tacticals and then forget them.
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