Thursday, 3 July 2008

Saturday Night Sunday Morning

Clever. Part of the Government's new alcohol campaign 'Know Your Limits'. Whether it will curb the well-ingrained booze culture is another matter... Thoughts?


2 comments: said...

Very graphic, great impact, makes you cringe at the thought. Far to old and seasoned to be demonstrating these kinds of behaviours myself, but I am sure my local town centre sees it every Saturday night. Angela

Anonymous said...

Hmmm, not sure. think its a bit too much of a leap and a bit too self conscious. I can see they are trying to show that being drunk isn't cool/glamorous, but all I can see is attitude. I think the superhero one was much more impactful - despite the hyperbole, it was closer to reality.

But I think its going to take a lot more than advertising to change drinking habits. We as a nation have to develop a more healthy relationship with alcohol if we are going to start consuming it in a more healthy way.