Blyk targets 16- to 24-year-olds with its free mobile phone service, which includes 217 texts and 43 minutes every month. In exchange, of course, they get advertising—up to 6 messages sent to their phones each day. Britain's youth don't seem to mind!
Daphne
1 comment:
marvin - the mktg director was at D&Ad new blood last week - he was teh main sponsor for the event. his feeling taht targeting the next generation of creative folk is the best way to to get WoM about blyk. al
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