Wednesday, 23 July 2008

release the animal in you

This campaign for the San Fran zoo is a perfect example of how outdoor and online work together. The posters on bus shelters are of animals with the bodies cut out. Passers by are asked to line up and get their friends to take photos. There's a url and the photos can be uploaded to an online gallery. It's fun, it's innovative and super simple. Perfect ingredients for a successful community campaign.

Click here to see more.

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