Further to the cleanvertising blog UKTV Gold's "Summer of Funshine" advertising campaign features some inventive advertising methods on the backs of a ew well picked Brighton students... no wonder Phil walks his dog on the beach regularly...
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the code
1) All posts should encourage conversation.
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2) All posts should be positive.
3) All comments should be constructive.
4) Be sensible - don't reveal anything confidential.
5) Respect the poster - don't edit or delete unless it contravenes the laws above.
6) Post your name!
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4 comments:
It's like the clean-vertising thing. Branded silhouettes. Organic-temporary-advertising. I feel a trend coming on.
I suppose the trend is 'inventing surprising new media as a means of creating PR and so reaching lots of people indirectly' It's a bit like advertising on cows or students foreheads or cutting logos into fields near Gatwick that can only be seen from a plane (and in all the newspapers that cover the story)
i think we need some volunteers...
How about purchasing a sunbed and some flying ox stencils?
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