This is the age of personalised, DIY branding.
Forget scoopsville, the online icecream community Emily spoke about at the AGM. The latest craze to hit the virtual world is the Soft Drink Can Generator, a site which allows you to create your own brand of carbonated sugar water. Enter some text, choose an emblem, pick your colors and patterns and voila - a soft drink can will be generated for you.
Make your own strongbow can anyone?
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