Ten years ago the big trend was Adventure with people going on exotic holidays, getting into food and wine from far flung places and jumping off cliffs among other dangerous sports. Now it’s bounced from global all the way back to local as we see an upsurge in pride in the local community. We’ve seen shop local campaigns, social housing projects like Accordia which won the Stirling architecture prize; Plastic Bag Free Towns; “no Tesco here” campaigns; farmers markets; holidays in UK; conservation volunteering and guerrilla gardening which seeks to instil a bit of local pride into the neighbourhood.
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