Thursday, 16 October 2008

Everybody's talking about: Micro Culture

There seems to have been a big swing away from the big to the micro. Mass is naff and small is cool. Sub-sub-music genre’s proliferate: post-punk/garage revival/dance-punk/baroque-pop/new-prog/post-rock/new-folk anyone? How about tailoring in Top Shop; long tail economics; Fendi bags and Pantone pens; micro-festivals like end of the road and shambala; digital micro-communities like Gurgle.

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