We seem to be having sequencing problems on the blog but we wouldn't if it was structured like this beauty: the spider diagram. In the middle goes the core thought and in each of the segments go the key elements. It could be a problem with a range of solutions; it could be a positioning with a range of propositions; it could be an idea with executional thoughts; it could be salad with loads of ingredients.
Go forth and multiply, my friends.
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