Wednesday, 5 November 2008

ARE YOU THE NEXT NIETZSCHE?


It's been a good week for news for St Luke's. Our first bit of work with The School of Life, www.thedailyaphorism.com, went live today and has already got press coverage, in The Scotsman. St Luke's MD Neil Henderson said: "The School of Life is one of the most innovative ideas ever. Like the client's concept this is marketing that sits somewhere between art and advertising."

Subscribe for 30 days of pearly wisdom in the form of an aphorism ('the world in a phrase' for anyone who doesn't know), or prove how witty, clever and philosophical you are by contributing your own philosophy. You could win your very own display in The School Of Life window.

Alain de Botton advised: “The worst aphorisms are twee and optimistic; the best are quite dark. For example, all of man’s unhappiness comes from his inability to stay alone in a room.”

Read the full article, check out the website, and post your comments here to let us know what you think.

4 comments:

emily said...

Mike (who designed it) - it looks beautiful and it's gonna get some storming press so well done. And thanks!

Anonymous said...

and it's on the Guardian! Site of the week! Well done guys.

donttellmymum.com said...

loving this - very elegant.

hidden persuader said...

Brilliant!! Keep up with the good work guys.