Dance label Minus records are pioneers of all things digital went it comes to the world of electronic . Over the past few years they have combined cutting edge technology to add to the experience of the listener as well as push the possibilities of the music itself. Their recent tour has pushed the envelope that little bit further by installing a physical feature in the centre of the dancefloor called the cube that interacts with people as they dance. Part of this interaction is facilitated by an application for the iphone available from the m-nus.com website that allows you to text the cube which in turn spells out your message in LEDs. Additionally, exclusive Minus records content can be downloaded from the cube via LAN and bluetooth technology whilst youre clubbing.
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