Oasis have recently taught buskers throughout NYC how to play the tracks off their new album. Another example of unconventional marketing practices slowly becoming the norm, and a great example of brands/bands increasing willingness to let go of control to stimulate buzz and eWOM.
Tim
Wednesday, 19 November 2008
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3 comments:
Oasis have done some great stuff around their new album.
They gave away sheet music with the NME and encouraged people to upload their performances of the songs online before the album's release. So the first time you got to hear the songs was when you played it yourself.
yes, i heard about that, it must have been really interesting hearing the different interpretations
Could it work for a brand? Could we get street performers to play the music from the next Magic ad?
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