Wednesday, 12 November 2008

The power of simplicity


Check out Upside Down Dogs for a UGC idea which is totally, perfectly, single-minded. In the search for a rich idea, sometimes brands seem to get bogged down in complexity.... maybe we could learn something here.

And if you like this site, you should check out the similar site for wet cats. Just be careful how you google it.

Dan H

2 comments:

nimi said...

this is hilarious!

Frances said...

Who knew something so simple could be so brilliant?! Time to go home to visit my dogs...