Wednesday, 19 November 2008
A client asked the other day if ads were less effective now because they are being fast forwarded. This study reported in The Economist suggests that actually people concentrate harder when they are using the fast forward button instead of ignoring ads as they used to! For best effect though the brand has to be placed in the centre of the screen. There is no time to have to find it on the screen. Should we make all our TV now so they work on fast forward?
Posted by www.stlukes.co.uk at 18:36