Facebook has replaced the BBC in the rankings for top 5 websites according to October's Comscore UK figures. In an attempt to regain its status, the BBC have announced they are going to introduce social networking across its sites to combat the feeling of "being alone" when looking at information online.
The BBC's director of future media and technology has expressed concern that bbc.co.uk in particular is not interactive enough. This comes from a website which was one of the forerunners in having tailored content.
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