Monday, 10 November 2008


A recent study by E-consultancy and DoubleClick shows that 10 per cent of all online sales are now coming through price comparison sites; a huge proportion!

This is frugality on another level as consumers strive to get the best deal possible. This growth in awareness of competitor pricing is likely to have an impact on retailers as they will have to market themselves carefully if they do not want to risk being undercut by their competitors.

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