Monday, 24 November 2008

Happy Birthday Divine!

Last week a few of us went over to the South Bank to help our client, Divine chocolate, celebrate their 10th Birthday. It was a lovely evening, not just because of the champagne, and delicious Divine chocolate goodies (yum yum), but also as it gave us a chance to hear from some of the cocoa bean farmers, from the Kuapa KoKoo Co-operative in Ghana. For those of you who don't know about Divine, they are the UK's only fairtrade chocolate brand, and not only this, but the company is co-owned by the farmers who pick the beans. Not only do they receive a fair income for their work, but they also receive a share in the profits. Divine have had a great 10 years, and it was lovely to be able to share the evening with them, and hear first-hand the stories of the farmers, who's lives have been changed so much by this fantastic company. Here's to many more years of Divine. And here's to more and more people out there choosing to buy fairtrade and therefore helping to build better lives for the people that bring us our food.

Pa Pa Paa (that's means Best of the Best, in Twi, the language local to Kuapa KoKoo).


Anonymous said...

It's brilliant to see how far Divine have come - and even nicer to see what an impact the Divine campaigns have had on them both internally and externally.

Anonymous said...

Its great to see & be part of the tenth anniversary of the launch of such a bold experiment. Its success has made a significant difference to trade between the developed and developing worlds... and I'm sure will continue to do so..
Happy Birthday Divine - here's to another 10!